CUCKOO BIRD 
HANGING TOY

THE PROCESS

This was my first sketch-to-market project at WorldWise. I was given the general parameters, and it was up to me to figure out the aesthetics and mechanics of it. The biggest challenge was to keep the cost low, make it work properly, and attach soft good to the plastic in a secure manner. In the end, the design allowed for a no-fastener assembly, which made it better for the environment and low-cost!