Through my 6+ years in the industrial design industry, I have mostly worked in smaller companies that require me to wear many hats and be involved in cross-team projects. I have enjoyed the process of expanding my knowledge and welcome the challenge.

It is because of this that I have had the pleasure of learning the importance of packaging, with its intricacies and technical requirements. It is my opinion that this knowledge and experience has made me a better designer.

Below are a few examples of projects that involved packaging or dieline work in some measure.




WorldWise, Inc.

I was given the task of working with the Marketing Team to rebrand one of our best seller items: the Super Scratcher Plus. My goal was to add perceived value to the item, while keeping the cost down and providing more space for branding.


The Process.

Through some research, I came across the idea of user-assembled cardboard toys. While studying the previous product and its manufacturing, I realized we were not maximising the use of cardboard in each production cycle, so I proposed using the extra material to create play elements.

The process started with some 3D sketch ideations, which quickly turned into prototypes and shape explorations. A challenge I faced was being mindful of the placement of fold lines and cut-away marks, so they didn't disrupt the graphics or text in the label. 

I worked closely with the Graphic Design team to strategically place patterns and colors within the die-lines so manufacturing would not be an issue. 


The Final Product.



WorldWise, Inc.

Project Overview: To add value to our existing Mini Loco Motion electronic toy, while keeping the production costs to a minimum. Once again, I worked closely with the Graphic Design and Marketing teams to learn about packaging standards and label placement.


The Process.

Through some research and observation, I came across the idea to add a cardboard box to the item to make the play experience more stimulating and engaging. This box would also be a part of the packaging, which would provide the necessary support for the electronic toy and real-estate for branding.

My process started with some quick sketch ideations to communicate my ideas to all teams involved. From there I moved on to an in-depth exploration of dimensions and materials. The challenge to overcome was to keep the packaging within a certain size, while making the box structurally sound and simple to assemble.

It took a few variations and prototypes to come across the box dimensions, fold lines, and materials to make this project manufacturable and marketable. 

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The Final Product.



Wonder Workshop

During my time at Wonder Workshop, I had the pleasure of managing the Gripper Building Kit. The scope of the project was to create an accessory for their best-selling Dash robot and their newest Cue robot. This accessory aimed to inspire creativity, tinkering, and engineering while being quirky and playful. 

Within the project, I managed cross-team schedules, industrial and hardware design, content creation, user testing, manufacturing, communications, and quality testing. At one point, our Graphic Design team was running short on bandwidth, so I offered to assist.

It is with their guidance that I led the design and creation of the packaging, activity cards, and starter guide for this product.