This is a project I worked on during my employment at Worldwise,Inc. We wanted to explore a more eco-friendly option for their feather whirl porduct, so I came up with this. As it is well documented, cats love carboard and boxes...put them together, ad a spinning feather and you have something they will play with for hours.
This project also allowed me to design with the packaging in mind, as it was a big part of the concept. The challenge was to create a stable structure that could be foldable and hold the electronic toy.